How the Low- and No-Alcohol Movement Is Reshaping the Future of the ‘Drinking Occasion’

Taylor Foxman shares with Rolling Stone how consumers have more options than ever before when it comes to what they can drink on all occasions throughout the day. She also shares the impact the low- and no-alcohol movement has had on her own journey.

The Low- and No-Alcohol Movement

Within the first two weeks of January 2022 alone, NielsenIQ reported that low- and no-alcohol sales generated $106 million, with non-alcohol-specific sales bringing in $13.6 million. Additionally, as originally reported by the IWSR, the category overall has grown from $7.8 billion in 2018 to $10 billion in 2021 across various markets globally, such as the U.S., Canada and Japan. These numbers may seem shocking, but in actuality, they speak to a larger cultural shift taking place in which consumers are drinking less alcoholic beverages in general, for reasons ranging from not going out as often to greater interest in alternative drink offerings.

Questioning Drinking Habits

Personally, after having spent the last 13 years of my professional career in various roles across the wider beverage sector working for some of the most iconic brands in the world, such as Jameson Irish Whiskey, Campari, Patrón Tequila and many others, I too began re-evaluating my own relationship to alcohol come early 2022. Through the help of some educational reading such as This Naked Mind by Annie Grace and a powerful iPhone app entitled Reframe, designed to help you drink less, I have transitioned into a “sober curious” mind frame, which, for me, has equated to drinking less and more mindfully.

Start Reading

Has the low- and no-alcohol movement made you “sober curious”? Explore that curiosity with This Naked Mind. Begin reading for free here –

and take This Naked Mind with you wherever you go with the This Naked Mind Companion App!

Learn More

Taylor Foxman shares more about the future of the low- and no-alcohol movement in the full article here.