Why Are We So Obsessed With Alcohol?

It’s everywhere. Movies clink glasses with triumphant heroes. Ads paint idyllic scenes of laughter over frosty bottles. Music videos ooze cool with casually popped caps. Even yoga has been swept up in the “vino and vinyasa” trend. To escape the intoxicating influence of alcohol in our society feels like trying to dodge rainbows after a downpour. But why are we so obsessed with alcohol?

why are we obsessed with alcohol - picture of bourbon street at night in new Orleans

Why does this liquid hold such power over our celebrations, our quest for peace, and our ability to socialize? Is it really the secret to happiness, the key to unwinding, the passport to belonging? Or is something deeper at play, a tall tale that’s long overdue for a rewrite?

In this blog post, we’ll lift the curtain on society’s fascination with alcohol. We’ll examine how it’s become omnipresent, normalized, glamorized, and expected. We’ll also explore the cracks in this longstanding societal norm revealing the whispers of change that hint at a potential shift in consciousness.

Why Are We So Obsessed with Alcohol?

It’s almost laughable, isn’t it? When was the last time you even considered a “booze-free” celebration? It feels alien, like a birthday without candles or a Friday without clinking glasses. We’ve normalized alcohol to the point where it’s the default answer, the magic sauce for every occasion, from joyous to mundane. But here’s the catch: routine isn’t special. Would you savor the same stale donut every morning? No, it becomes predictable, boring. Yet, we fall for the illusion that a night out “drinking” adds a touch of magic to any day. We trade genuine connection for fuzzy memories and conversations lost in the haze. And sometimes, the “special” night ends with regret, a lost phone, or a blurry night in a cell.

annie grace quote on routine and why are we so obsessed with alcohol

Around Every Corner

Everywhere we turn, alcohol is present. It’s in the witty banter of TV characters, the lyrics of our favorite songs, the ads plastered across billboards. Restaurants flaunt endless wine lists, bars stand on every corner, and even seemingly unrelated events like yoga classes or spiritual gatherings sometimes involve a glass of something fermented. This constant exposure makes it hard not to question: why are we so obsessed with alcohol?

In our society, alcohol has become the go-to choice for nearly every occasion. Celebrating a promotion? Let’s have some drinks! Good weather? Drinks! Rainy day? Drinks! It’s like saying “It’s my birthday—let’s have some cake” for everything. But ironically, the more routine it becomes, the less special it is. The thrill fades, replaced by predictability.

The location may change, from rooftop bars to backyard barbecues, but the script stays the same: drink, more drinks, fuzzy memories, and sometimes, disastrous consequences. It’s time to rethink what truly makes an occasion special. Maybe it’s the laughter shared with loved ones, the joy of a new experience, the quiet satisfaction of a personal achievement. Maybe, just maybe, we can break the spell of alcohol’s routine and rediscover the magic that lies beyond the clinking glasses.

Glamour on Demand: The Social Media Lie

Scroll through your phone, and you’ll be drowning in the next chapter of the “alcohol is awesome” saga. Friends flaunt sun-kissed vacation selfies clutching cocktails, and mountaintop panoramas paired with frosty mugs of beer. It’s a relentless onslaught of meticulously curated shots, selling the lie that alcohol elevates every experience. But we don’t see the hangovers, the heated arguments, the lonely moments of regret veiled by happy-hour filters. We conveniently forget the studies linking heavy social media exposure to alcohol content with increased drinking and solidifying the association of alcohol with positive experiences. It’s a meticulously crafted illusion, a never-ending commercial for a product with a hefty hidden cost.

One culprit in our alcohol obsession is the glamorization of drinking in the media, particularly on social platforms. Social media beckons us to mingle at “Business and Booze” events, champion good causes with “Pints for Prostates,” or de-stress at a “Wine, Women, and Chocolate” stroll. Friends flood our feeds with nights out at fancy restaurants clutching a wine glass or mimosas at brunch with smiles as bubbly as the champagne. It paints a picture of alcohol as the secret sauce to every enjoyable activity.

What You Don’t See

But the hangovers, arguments, and even depression that often lurk behind these highlight reels remain conveniently out of frame. Beer commercials portray their products as synonymous with friendship and fun, perpetuating the idea that alcohol is an essential ingredient in the “good life” cocktail.

This glamorization, research tells us, infects the very fabric of our digital lives. A study revealed that up to 75% of Facebook posts and 54–79% of tweets about alcohol portray it in a positive light, actively promoting drinking. We’re bombarded with this message through every scroll, swipe, and double-tap, contributing to our subconscious association of alcohol with every occasion.

Why are we so obsessed with alcohol? Social media offers a readily available answer, carefully curated and conveniently filtered. It’s time to break free from the “liquid lie,” and remember that real happiness doesn’t come in a bottle.

Unveiling the Uncomfortable: Why Are We So Obsessed with Alcohol?

We live in a world obsessed with happiness, where anything less than constant cheer feels like a personal failure. Every frown, every sigh, every moment of discomfort seems shrouded in shame. What better way to erase these “unwelcome” emotions than with a drink? We drown anxieties in glasses of wine, mask insecurities with shots of tequila, and chase away boredom with a round of beers. We’ve been sold a lie – a lie that the only acceptable emotions are positive ones, and that anything else needs to be silenced, medicated, and forgotten.

Why are we so obsessed with alcohol? Part of the answer lies in this societal pressure to be happy all the time. Any emotion that doesn’t fit the mold of joy and excitement can feel unwelcome. And that’s where alcohol steps in, offering a temporary escape from the messy realities of life. We drink to numb sadness, to silence anxiety, to boost our confidence. But this emotional avoidance comes at a cost, leaving us disconnected from ourselves and our true experiences.

Warped Reality

It’s not just about societal pressure. Media and advertising bombard us with a warped reality, portraying alcohol as a fun, glamorous activity devoid of its potential consequences. These portrayals lead us to view alcohol as the go-to solution for celebrations, stress relief, and all emotions in between. We’ve been presented with a skewed version of the alcohol narrative, where only happy and positive emotions are deemed acceptable. This fuels our obsession even further, encouraging us to suppress any other emotions, masking the routine nature of alcohol consumption.

But here’s the truth: a full range of emotions is part of a fulfilling life. As a study from Dacher Keltner suggests, we experience at least 27 distinct emotions, and they are intricately woven together. Why would we limit ourselves to just one, joy, when a symphony of emotions awaits exploration?

The Expectation Trap: Fitting in With The Fizz

It’s not just the alluring taste or the fleeting buzz. Perhaps it’s the pressure to fit in, an invisible expectation woven into the fabric of our social lives. From teenage peer pressure to the subtle, persistent questioning from adults – “You don’t drink? Why not?” – it’s almost as if choosing not to imbibe becomes a social anomaly, a cause for confusion and scrutiny.

The raised eyebrows, the concerned questions, the veiled judgment – it’s as if our decision to not ingest a psychoactive substance is somehow suspicious, a sign of weakness or eccentricity. We face relentless inquiries: “What’s wrong?” “Don’t you want to have fun?” As if choosing not to partake in a potentially harmful ritual is somehow abnormal or suspicious.

why are we so obsessed with alcohol - alcohol is the only drug we have to justify not drinking

Long Before We’re Ready

This pressure starts early. In a society where the average age of first drink for American youth is alarmingly low (just 14 years old), few escape their teenage years without encountering the expectation to conform. This pressure doesn’t fade with age; it simply morphs into bewilderment or even scorn when someone chooses to say no. The choice to abstain from a mind-altering substance is met with questions like, “What’s wrong with you?” or “Are you sick?”

True belonging doesn’t lie in chasing trends or succumbing to pressure. It’s about finding your tribe, the people who appreciate you for who you are, quirks and all. There are more of these folks around than you think, a whole community living life beyond the bottom of a glass. They’re the ones who value authenticity over conformity, who understand that a good time doesn’t require chemical dependency.

Choosing not to conform is not a weakness, it’s a strength. It’s a conscious decision to prioritize your well-being and embrace your own unique path. And somewhere out there, your true tribe awaits, ready to celebrate life with you – one sparkling mocktail at a time.

Beyond the Buzz: Embracing a Life Beyond the Bottle

It’s easy to get swept away in the intoxicating swirl of social expectations and media portrayals that glorify alcohol. But beneath the shimmering surface lies a stark reality: alcohol’s grip is far from glamorous.

Every year in the U.S. alone, alcohol claims approximately 88,000 lives, shaving off an average of 30 years with each cruel stroke. This sobering statistic shatters the illusion of a carefree buzz, revealing the true price we pay for fleeting moments of escape.

But amidst the haze, there is hope. A growing wave of awareness is breaking through, casting the spotlight on the genuine joys of authentic living. People are making conscious choices, opting for non-alcoholic adventures, and prioritizing well-being over the hollow promise of a drink.

This isn’t a solo cruise, either; it’s a burgeoning movement fueled by thousands who have rejected the “liquid lie.” They’ve chosen to break free, not just from alcohol, but from the false narrative that happiness lies at the bottom of a glass. Their stories serve as a powerful testament to the possibility of reclaiming life and embracing its natural highs.

Building A Life We Love

Are you tired of feeling like you’re stuck on an endless cycle of drinking? Maybe you reach for a drink just because everyone else is, or to unwind after a tough day. But deep down, you know there’s something more out there.

The good news is, you’re not alone. Lots of people are waking up to the downsides of drinking too much. They’re realizing that a glass of wine or a cold beer doesn’t actually solve problems, and it can even hold you back from living your best life.

If you’re ready to break free from the drinking script and discover what real happiness feels like, there are resources out there to help. Books like “This Naked Mind” by Annie Grace and programs like The PATH or The Alcohol Experiment can change your perspective on drinking and give you the tools to make lasting changes.

Start Reading

We don’t just answer questions like why are we so obsessed with alcohol in This Naked Mind; you also get the science behind why we drink and how to remove the desire to drink altogether. Start reading for free now!


  • Waking up feeling refreshed and ready to tackle anything, instead of dragging yourself out of bed with a headache.
  • Having real, meaningful conversations with friends and family, without needing alcohol to loosen you up.
  • Feeling confident and in control, instead of relying on a drink to manage stress or anxiety.

It’s not always easy, but it’s totally worth it. You deserve to experience the full spectrum of life, the good and the bad, without needing a crutch. The world is full of amazing things waiting for you, and they’re far more exciting than any buzz. Take the first step today. Break free from the drinking pressure and discover the joy of living authentically. You got this!

Here are some quick tips:

  • Next time you’re about to drink, ask yourself why. Is it really making your life better?
  • Find other ways to deal with stress and anxiety, like exercise, spending time in nature, or talking to a friend.
  • Surround yourself with people who support your decision to live a healthier life.

Remember, you’re not alone. There’s a whole community of people out there cheering you on. Take the first step towards a life beyond the buzz, and live life to the fullest!