In today’s episode, Annie welcomes Simon, a man whose passion for alcohol free living is absolutely contagious and led him to create his 2020 catchphrase, “Liquid Vegan.” Simon talks about how reading This Naked Mind helped him realize you can hold beliefs that aren’t true. “I thought everything I believed was true,” says Simon. “By the end of the book, it was as if all my beliefs had been proven wrong.” With new beliefs that don’t hold him back, Simon shares how his healthy behaviors have influenced and allowed him to be a better dad to his teenage son.

Let me ask you a question. What is better than change? Lasting change, of course. If you’ve had trouble making change stick, either with alcohol or in any other area of your life, you are in for a treat. I created the 100 Days of Lasting Change to ensure that we don’t just change for a moment, but we truly transform for a lifetime. This program is so close to my heart. Thousands of people have been through it, and their results are incredible. But don’t take my word for it, check it out at

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Episode Links:

Simon Interviews Annie Grace

Simon’s YouTube Channel

Simon on Instagram @besoberandquit 


Download EP:261 Transcript


Liquid Vegan

It took five years of cognitive dissonance for Simon to unravel his lifetime of drinking. This Naked Mind proved to be a turning point for him.

  • Underage drinking
  • Feeling possessive over wine
  • Becoming a daily drinker
  • Watering down wine
  • Cognitive dissonance
  • Liquid Vegan
  • This Naked Mind and The Alcohol Experiment

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Think you can be a liquid vegan? Allow This Naked Mind to help you like it helped Simon.

There’s More

Want to find out what it means to be a liquid vegan? Tune into the complete podcast to find out!

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Special music thank you to the Kevin MacLeod Funkorama (
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